Advice

Advice

It is great that we have classes like this one that educate on the benefits of Social Media. However it feels like more could be accomplished. If I were in charge here is what I will try to develop the new new media initiative of CUNY:

1.     Be proactive on the platform. I‘ve noted that CUNY has Facebook, Twitter, LinkedIn but for the most part there is no fresh content. While user generated content is important, CUNY needs to contribute more with articles, news, and initiatives.

2.     Practice Social Media Listening. CUNY is on a city budget and most college policies are wrapped around the city’s government legislature. However, politicians are not always right or on time. One recent example is, around the time we had our twitter assignment, many students called for a shutting down CUNY colleges due to the coronavirus outbreak. CUNY refused and waited for the NY Governor to announce it a week later. CUNY must listen to the traffic that relates to it and react to users experience and expectation.   

3.     Reach out to potential students while they are still in high school, advertising in a way.

4.     Hashtags. Implement hash tags across Blackboard. No more comments here except that it will make all of the above more efficient.